Concepts Paris see the categories of resort and swimwear in parallel with Bodyfashion, where the lines between lingerie, lounge and resort continue to blur. Activewear and athleisure have expanded the scope of Bodyfashion and secured the growth of brands such as Oysho and Aerie.
As specialists in lingerie, lounge and activewear, we at Concepts Paris believe that, like activewear and athleisure, the potential growth for resort in the market is monumental. As a leading authority in Bodyfashion, we predict the possibilities for resort and swimwear with the launch of SS24 Resort Report. The report includes 7 key emerging themes, covering colour, print, styling, design ideas and market direction.
We find it interesting how Bodyfashion categories come together under one roof, one brand. Lifestyle retailer Numero 74, a French owned fashion and home brand with a boutique store in the Ibizan village of Santa Gertrudis creates a fusion of sustainable resortwear and swimwear, hand knits, artisan accessories and honest homewear. Stylishly edited in a retail environment that includes an organic café and centred around an art and crafts learning and making studio, Numero 74 serves its community with an Ibizan sensibility.
NYC’s ABC Carpets & Home , Paris’s Merci and Cotswolds based lifestyle brand Bamford observe the desire for shops that are less age focussed, trans-seasonal and cater for the flexible lifestyles of the growing army of ‘mature’ and conscious fashionistas.
After many years of restrictions, the need for escapism, the desire for travel, that perfect resort wardrobe, joyful, expressive and bohemian in spirit.
Ibiza’s Sluiz, a mega emporium under a circus tent, displays eccentric home wares alongside avant-garde resort collections, lounge and swim, a dizzy reflection of the hedonist reputation Ibiza commands.
In London concept store Koibird, their curious curation of stealth resort brands continues to influence the ‘in the know’ with innovative retailing both online and in its Marylebone boutique.
With a new store open in the Palais Royal Arcade, Paris, Belgian designers Rianna + Nina tap into this zeitgeist with recycled kimonos and vintage finds to create one off statement resort and lounge originals that pop off the page.
Italian brand La DoubleJ began by revisiting the archives of Como print houses, extending this dead stock into all kind of goods to grow their market and to create marvellous visual merchandising in their pop-up stores worldwide. An eye catching design style, La DoubleJ’s Mediterranean lifestyle aesthetic is upbeat and unapologetic.
Brazil’s Farm Rio believe that solar rays enlighten the soul, a sunny resort brand whose foundations are built on local culture and colour, resortwear energised by the city it derives from.
A fluid, less rigid organisation with sustainable ambitions, the WSN community organisers of Who’s Next, Première Class and Bijorhca, have created a market place, a cultural platform for their trade fairs, a souk-like melting pot of brands, where concept store buyers buy into the hybridisation of the intimates, resort and lounge assortments.
Concepts Paris focus on the importance of lounge and resortwear in a separate report style service for which we enriched our team with a specialist in everything that glorifies moments of personal freedom.
Concepts Paris SS24 Resortwear report is available as a digital report and ready to purchase on our website.