Trend Observations from Recent Fairs and Store Checks

Trend Observations from Recent Fairs and Store Checks

Barbie pinks, reds, colourful blooms, small scale geometrics and, of course, the comeback of ruffles and bows. Homage to the 1950s, influence from For Love and Lemons is strong in all embroidery ranges.

A brand on the up. Nudea is loved by women and established as sure value by multi brand UK boutiques. Complete offer from nightwear to underwear and bestselling bras for all sizes in simple, very nicely finished make.

After a couple hot print seasons, the direction forward is still rather confusing. A convincing exception is prints that look like spontaneous collages, often hand-painted and perfect for beach, lounge and resort like tunics and kaftans.

Beyond range classification is the evolution of crossover items between lingerie and outerwear. Although Salon International de la Lingerie’s official catwalk show hardly included this trend, items that have more ‘wear’ in them are a super sustainable accessory in a casual wardrobe.

In sharp contrast with the smooth second-skin wear is the arrival of textural decoration, much inspired by Livy who started off the season with amazing guipure and metallic rings. There is also an amazing beaded decoration wave in new top-end embroidery collections. 

Much loved at the Paris fairs was Chinese seamfree brand Intai, well placed between Interfilière and Salon International de la Lingerie. Everybody talked about the wealth of knit textures, yarns, shapes and the surprising hanger appeal of this new generation seamfree.

Ranging from authentic rib knits to super tech seam free, from Hanro to Skims to supermarket briefs. Natural knits from cut-and-sew to Santoni are in demand. Often part of eco-ranges, Belgian brand TA-CT uses pure linen and Merino wool is also on the rise.