Vacation Personas in Miami

Vacation Personas in Miami

In our Resortwear SS25 report, we explore vacation personas and how our holiday mindsets are driven by the inner emotions and desires that represent who we truly are. We see our SS25 trend 'Beach Nature' begin to evolve on the beaches of Miami, where the connection with sand and sea is almost tangible, where the colours, textures and materials from from nature are the inspiration for colour and print. From sun bleached neutrals, to vegetable dyed linens, cottons and crochets, where skin-toned swimwear fabrics and tattoos prints celebrate the human form.

New fabric textures and surfaces emulate sand formations with undulating and swirling jacquards and weaves in neutrals and skin tones. Double cotton, cheesecloth and open cross weaves or natural linens are perfect for season’s must have beach cover-up, the beach PJ. The shirt is worn open over bikinis with loose waisted wide leg pants or shorts, perfect for beach and beyond.

Natural cotton crochet coverups are still a key piece for the beach, either maxi or short. Neutral shades or skin tones for open weave knit designs, distressed, shimmering with rhinestones or decorated with fringing. Focus on cut out panels , asymmetric hems or pointelle designs.

Body skimming, ultra soft microfibres, skin tones and simple silhouettes create harmony; a subtle second skin to camouflage and yet accentuate the body. Skims launch a shaping swim line of non-wired and unstructured pieces and influences this played down look for the beach creating sleek and sophisticated silhouettes, an appreciation of the female form, beautifully inclusive for both size and age.

Jean Paul Gaultier’s Les Tatouages Spring 1994 collection is revisited by the brand with a celebration of Jean Paul Gaultier’s original tattoo designs and is stocked in designer boutiques such as The Webster and Kiton. Tattoo motifs are printed on mesh beach tube skirts and dresses, mesh tops and swimwear. Focus on patchwork printing and overlocked hems and seams, rash tops and matching bikini bottoms or in racerback swimsuits.

Nature influences colour and textures and print design direction for cover-ups and kaftans. Natural linen is decorated with tonal cottons embroideries, block paisley prints and mini geometrics, animal print and dip and tie dye.