Christmas Retail 2023 - Sleep & Lounge

Festive Feelings

Festive feelings of joy and optimism surround us all as the Christmas and holiday season approaches, and the market in the London shops delivers with pleasure filled homewear for the season. Cheerful patterns with fresh injections of new colours to the traditional holiday palettes such as browns, powder blues and and pops of pinks are hot!

Candy cane red and white stripes look fresh and modern for satin pyjamas and jersey sets at Sleeper and Hesper Fox. Rethink the classic candy stripe into pine greens, or team with pastel pink for diagonal stripes à la Boden. Festive stripes that are bold and graphic create contemporary take on a Christmas perennial gift, the PJ set.

A celebration of iconic Christmas conversational such as Fair Isle patterns, snowflakes, baubles and cosy plaid checks flood the market. Skims enter the holiday area with a branded Fair Isle design for onesies and jersey lounge separates, whilst Free People create ski lodge looks in knitted intarsia for co-ordinates. Anthropologie stripe trimmed Christmas theme prints and foulard print blocked pyjamas are stylish. The plaid check gets a refresh with combat style PJ pants often styled with festive knitwear and sweats.

This season, Aerie takes the classic Christmas palette of red and green and introduces neutrals and brown to their basic collection of microfibre underwear, layering in waffle jersey joggers and sweats. Skims introduce a collection of ultra-soft ribbed cycling shorts, leggings, Henley style shirts and underwear in robin red, whilst microfibre essentials are offered in 3 tones of red. Grandad thermal styling in soft washed ribs and marl sweats are layered at Free People. This season’s hot item, the oversized hoodie popularised by UK brand Oodie, features across the market in high pile fleece or teddy borg, as does the jersey romper, as seen at Free People.

Luxury loungewear brand Sleeper have ignited the trend for bedroom boudoir glamour with their marabou feather-trimmed pyjama sets. The brand takes it one step further with lurex party pyjamas in deep jewel colours - the ultimate in holiday hibernation, from night to day. Gucci’s embossed silk velvet, marabou feather-trimmed and diamanté studded pyjamas are surely designed for an evening soirée, rather than for sleep.

A vibrant addition to the festive palette is neon pink, used on cashmere lounge knits and sweats as seen at Anthropologie, or on microfibre underwear and lacy sets at Skims. Seamless leggings and sleep bras at Victoria's Secret Pink or for lace trimmed sleep slips at Love Stories. Skims uses this pink pop successfully as a highlight colour against festive reds and skin tone nudes in their essentials offer.

The statement printed pyjama is chosen to embellish our lifestyle, to match an interior design, or to reflect a personality, printed PJ’s never looked so good.  Satin pyjamas and sets are printed in eclectic florals, paisley and scarf prints are the best at Anthropologie, Olivia de Halle, Desmond and Dempsey and For Restless Sleepers.

The night shirt and pyjama set steal from mens sleepwear, with crisp cotton shirting stripes, contrast piping and buttons. London based and responsibly sourced brand Damson Madder, adds delicate ruffle and bow trims to her striped PJ’s, whilst Hesper Fox’s designs are embellished with placement embroideries and tonal piping.                                                                                                                                                                                                                                                                

Cosy holiday home wear, super soft plaid check shorts and PJ pants, printed waffle long sleeve tees, Fair Isle knits and fleece lined hoodies dominate the loungewear market. This season’s autumnal shades of muted rosey pink, oatmeal, taupes and hot chocolate browns are worked into blanket checks, florals and Fair Isle designs. Free People and Urban Outfitters sleep and loungewear is the go to this season with a focus on the knitted lounge dresses and rib knit onesie.

Brands such as Rails, Pour Les Femmes and Olivia Von Halle have zoned into the understated luxury market with contemporary styling, premium quality and neutral palettes. Cashmere and fine wool blends dominate for lux knitted track suits and house kaftans, silk pyjamas and robe cardigans in soft grey marls, winter white and pale toffee tones.



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