The market is saturated with trends, images and information. What’s missing is not insight, but clarity and interpretation. Concepts Paris helps brands understand how women really live today - across the full day, embracing the 24-hour wardrobe not in isolated product segments - and how cultural change should meaningfully inform design, positioning, and communication. We reconnect product, culture and emotion to create collections that feel relevant, wearable and desirable.

For more than 30 years, Concepts Paris has investigated how changes in women’s lives translate into changes in lingerie and bodywear.

Today, the world is changing faster than ever. AI has transformed access to knowledge. Technology accelerates innovation. Distribution is global and immediate. Cultural shifts happen at extraordinary speed.

Q by Concepts Paris was created in response to this changing world and launched at Interfilière Paris 2026.

Q is the evolution of the original Concepts Paris idea: observing women, questioning change and connecting culture, commerce and emotion to what should happen next in product.

We look beyond the noise of trends, images and data to understand how women really live - what they are questioning, enjoying, rejecting and longing for.

These are not trends. They are human needs.

Our role is to recognise them early and translate them into materials, colours, silhouettes and experiences that women will value tomorrow.

Through Q, these insights become actionable through design direction, colour, materials, collection curation, strategy and consultancy.

Bringing renewed attention to the elements modern life can strip away:
Touch. Beauty. Craftsmanship. Femininity. Storytelling. Emotion.

Q BY CONCEPTS PARIS

Connecting the dots before they become trends.

The annual Concepts Paris Trends and Beyond service is a multi-sensory, in-depth resource designed for design and strategic teams, seeking forward-thinking, detailed insight into the lingerie and bodywear industry.