Design Concepts AW24-25 Lingerie & Loungewear - Digital E-Book (Special Price)

A growing desire within people to surround themselves with colours, objects and experiences that bring comfort — and spark joy within them. In fashion psychology, the term is ‘dopamine dressing’ and explains how our clothes can make us feel positive. It was born out of one of the core principles which explains our motivations behind why we dress a certain way and why we buy certain clothing to satisfy our emotional needs.

Design Concepts is a 183 page trend book including inspiration for lingerie, loungewear, sleepwear and athleisure. This digital book includes 5 colour groups and 6 themes embellished with the latest inspirational real fabric swatches. Each theme includes garment and fabric design ideas, mood boards, illustrations and market observations.

Online orders will only accepted from contact email address from company domains. Any orders from @qq.com, @hotmail.com, @gmail.com or any other generic domains will be automatically refunded. Orders are processed weekdays only, and digital orders may take up to 24 hours to reach the recipient. Orders made on weekends will be processed the following Monday.